In times of uncertainty it can be difficult to remain positive, but it is important to remain true to who you are and keep the authenticity of your brand constant. Fear not! The Brand Whisperer team is here to help, with our top tips for listening and posting on social media, to help your brand’s personality shine through 2021…
1. Connecting with your Audience
Working from home is hard enough, but when you start to lose inspiration and zest it can become difficult to create and share something new and exciting with your consumers.
This can take you down an inspirational and colourless rabbit hole. Don't be afraid to speak to your audience and express your feelings, because this encourages a sense of trust and transparency that will allow you to better connect with your brand. And you never know.. They might give you some ideas!
2. Stay Positive
It’s easy to start doing what everyone else is doing, but does this really reflect what your brand is all about? When you feel you’re losing your personal touch and sense of individuality, your authenticity may become a little blurry too, leading you to feel like any other brand.
Share what is making you happy, what you love, feel, think and represent. The admiration and gratitude from your audience for doing something you enjoy is much better than something forced or fake.
3. Look Back to the Start
As Julie Andrews famously sang, the beginning is ‘a very good place to start’... Ask yourself what does your brand stand for, what makes you unique, and what's the voice of your brand? When you answer these questions, you’ll be brought back to your initial passion for your products or services, and will regain your sense of intent. This has helped us create new thoughts and generate conversation with our followers - and we hope it will prove that there is light at the end of the tunnel!
4. Set Clear Boundaries
Sometimes you may feel the pressure to meet the set times other people have put in place, but if it doesn’t fit your schedule, it doesn’t fit your schedule! Don’t feel inclined to squeeze in whatever it might be, just to please the other person. Communication is key to keeping things running smoothly, so set your boundaries and stick with them.
5. Check your Analytics
It’s important to keep sharing what you feel, and things you think your audience will identify with, but how do you know what this is? The answer lies in your own social media, but it does mean checking your analytics. You’ll be able to see the top posts for the week, month or year, and how your following has reacted - have they commented, liked, or clicked through to your website to read or learn more? It’s time to align your goals, and create something genuine, from those learnings your audience have given you!